Brand Therapy Newsletter: How to Get Everything You Want in 2020 … Quietly

Its January. Is your inbox like mine this month? Is it bursting with ways to … Unlock you power! Take control! Get 2020 vision!  Conquer your year! Make more money!

We are just starting the year yet seems like everyone is shouting at us to buy their course, make things happen, listen, read or watch and most of all, make our dreams come true NOW!

It all seems so pressing and dramatic, but here’s some brand therapy truth … if you want to go on an adventure, start a podcast, design the business you want, write a book, or any other thing small or large, it just takes putting one foot in front of the other and quietly getting the job done. And not just in January, but year-round.

The secret…

Start. So simple. So quiet. Just start.

I can feel a communal eye roll and can just hear you saying, “If it were that easy, Liese, everyone would be doing it.” It actually IS easy. What’s NOT easy is getting out of our own way, putting our egos on the line to just start. Even though our first efforts might not be perfect nothing works until we do.

The way to make it work for good, and not fall off after the first attempts, is by changing our mindset about ourselves, who we are and how we work. Yes, it’s a little bit of brand therapy (it’s my thang). A simple example:

Say you are trying to quit smoking but when someone asks you if you want a cigarette, you say, “No thanks I’m trying to quit.” Key word: “trying.” But what if you stepped it up in your mind and to the world as: “No thanks, I’m not a smoker.”

Mic drop.

A shift in perception is all it takes. How can we change our mindset, become someone who sets goals and makes them happen? Happily for all of us, there are some proven methods for doing that.

NUMBER ONE: Write it down.

Less than 3% of people write goals down, and less than 1% review and rewrite their goals on a daily basis.

Why write it down? According to the big brains that research this kind of thing, we are 42% more likely to achieve our goals if we write them down. FORTY TWO PERCENT.

That right there is reason enough to put pen to paper!

NUMBER TWO: Five Easy Steps

  1. Write your goals down — one goal for each piece of paper.
  2. Write down how you will make it happen. Use the S.M.A.R.T. method for how you write it out — make the goal specific, measurable, actionable (use an action verb at the start of each sentence), risky (out of your comfort zone), and time related (give it a deadline).
  3. Under each goal, write why you want it to happen. The “why” for everything keeps our goals heart-centered and we’re more likely to care about them for the long run.
  4. Next, write down three things you can start doing right now to get a result.
  5. Finally, set an end date, but also include dates that you will check in with your progress.

Of course you can up your game with a planner that will make this even more concrete. I mention two in the Brand Therapy Tips below.

To recap…


Brand Therapy Tips

Three Resources to Help You Start

Atomic Habits
In his new book, Atomic Habits, author James Clear has made it his goal (see what I did there?) to get us to create habits that help us achieve ours. I especially like his system of creating large changes in life and business through very small and incremental change — just one percent each day can make a huge difference. He writes:

“You do not rise to the level of your goals.
You fall to the level of your systems.”

Not a reader? I recommend Amy’s Porterfield’s podcast with him. It hits all the highlights.

Full Focus Planner
There are no fun stickers like there are in Lara Casey’s PowerSheets by Cultivate What Matters (which I have used for years and also highly recommend for more of a heart-based system) but Michael Hyatt’s Full Focus Planner is great for day-to-day actions for those of us who love to check off to-do items. I like that you get four journals a year, each one set for a workable 90-day period (write in your own starting date). My favorite feature is that it asks you to write down your Daily Big 3 tasks.

In this email I’ve gone on about the benefits of starting to make the changes you want. However, I recognize that there are some things that will need some foundation and technical knowledge. Udemy has a huge (and mostly inexpensive) library of online courses that teach everything you want from photography to IT.

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