Thank you for your interest in working with me! I have been working with, writing about and supporting top brands my entire career. I find that every company and individual have issues that we can discover and address together. The possibilities for collaboration are endless and exciting. Each campaign is unique to you, your goals and your audience.
While working with top brands for the past 18 years, I’ve come to realize that companies are a lot like individuals. They all have their issues when to comes to marketing. To be clear, I’m not a psychologist, or event mind reader. What I am is a consultant who likes to dig in, work alongside you, communicate, listen, devise, and strategize a nurturing and comfortable way for you to unblock what’s holding you back from your goals, get to the next step, and find success and recognition. No matter what you need, I will personalize a system that is right for you. It’s my own form of “brand therapy!”
Marketing Strategy and Campaigns
Marketing is the engine that drives your company into the marketplace. Simply put, if you don’t have a marketing system plan, you aren’t moving forward. My strategic framework can get you unstuck. Your website, emails, and social media efforts need to connect with customers faster than ever in a noisy marketplace. It’s my passion to craft your unique story across all platforms to cut through the noise, get your story out, and attract your ideal clients. I work on both long- and short-term projects using a variety of marketing tools and techniques that will work for you.
Social Media Program
There is a difference to just being on social media and really using it to create audience, drive traffic and build business. I’ve created a one-on-one program just for social media marketing. This includes an audit of two of your social media channels (Instagram and Facebook as the Big Two), a one-hour Skype/Zoom session discussing your brand and business goals, and how you can best use social media to achieve them. This is followed up with notes, and 10 photo suggestions and caption ideas created specifically from your own work to get you started.
My position within the media is unique. Connections run deep and decades-long. Through them we create opportunities for you in the form of outreach to our editorial contacts, our industry database, speaking engagements, synergistic campaigns with our other clients, and more.
Social Media Support: Audience Growth and Engagement
Increase online engagement and learn to find your authentic voice on social media. My style is based on content-driven story-telling and intuitive strategy. Of course my team and I track the analytics and marketing reports, but truly, we have grown accounts of not just large numbers, but large numbers that reflect community, interest in what you do, and an audience that comes back for more, week after week.
Content Creation: Telling Your Story
We all have customers. Some of us have fans. But what we really want is an audience. An audience listens to what you say. They come back on their own, for free. When you build your ideal audience, they will be there when you have something to say, and sell. It takes great online content to build your idea audience. Blog posts, social media updates, emails and newsletters – all need writing that is clear, exciting and on target. As an award-winning writer, it’s my passion to deliver great content — today’s currency for success.
Brand Therapy Workshop
Brand Therapy Sessions provide a solid foundation of strategy and materials designed to help you achieve your goals for the immediate future and pave the way for five- and 10-year goals. They bring clarity on the many avenues available to you for going forward with frank discussion of which ones excite you, compel you to make changes to what you are now doing and will yield the best results for you. The best part is that Brand Therapy Sessions provide support, mentorship, direction and accountability.