The Best Storytelling Instagram Accounts You Should Be Following
In today’s digital landscape, storytelling is one of the most powerful tools a brand or individual can use to connect with an audience. As a marketing communications strategist and content marketing expert, I’ve seen firsthand how stories captivate, inspire, and build trust. But in the ever-changing social media world, it can be difficult to know where to look for great examples of storytelling. That’s why I’ve curated a list of some of the best storytelling Instagram accounts that beautifully combine visuals, words, and purpose to connect with their followers.
Whether you’re a business owner, a creative entrepreneur, or simply someone who appreciates the art of storytelling, these accounts are sure to inspire your own narrative!
Storytelling Instagram Accounts to Inspire Your Own Wordsmithing
Humans of New York @humansofny
If there’s one Instagram account that has truly mastered the art of storytelling, it’s Humans of New York. What began as a simple photography project has turned into a global phenomenon. Each post features a candid portrait accompanied by a deeply personal story that connects followers to the raw, authentic emotions of the person in the photo. The success of @humansofny is a testament to the power of authentic, heartfelt storytelling, reminding us that every individual has a story worth sharing.
Why follow? To witness how powerful storytelling can build connection, empathy, and engagement in the digital age.
Nike @nike
Nike is not just a sportswear company; it's a brand that thrives on storytelling. The Nike Instagram account consistently tells stories of athletes, everyday people, and groundbreaking moments in sports. Nike’s storytelling focuses on overcoming challenges, pursuing greatness, and personal transformation. The visuals are stunning, but it’s the narratives behind them that make followers feel inspired to push their own limits.
Why follow? To learn how to build a brand narrative that motivates and inspires while staying true to your values.
National Geographic @natgeo
For those who appreciate the art of visual storytelling, @natgeo is an account that offers more than just beautiful photography. Each post takes followers on a journey to some of the most remote and fascinating places in the world, combining visuals with thoughtful, educational captions that draw you in. National Geographic’s ability to combine storytelling with purpose—highlighting global issues, environmental conservation, and cultural exploration—keeps its audience not only informed but engaged.
Why follow? For a masterclass in combining visuals with meaningful storytelling to captivate a global audience.
We Present @wepresent
The Instagram account @wepresent by WeTransfer is a perfect blend of creativity, art, and storytelling. Their posts often feature collaborations with artists, writers, musicians, and filmmakers, showcasing the diverse ways stories can be told. Through their creative visuals and in-depth storytelling, WePresent highlights the importance of individuality and creativity. It’s an excellent resource for anyone looking to break the mold and push creative boundaries in storytelling.
Why follow? To see how visual storytelling can go beyond traditional formats and explore creative, boundary-pushing narratives.
Adobe @adobe
As a brand that empowers creators, @adobe excels at storytelling that showcases the creativity of its community. Adobe’s Instagram account features artists and designers who use their tools to bring stories to life, whether through photography, graphic design, or digital art. Each post not only tells the story of the creator but also serves as inspiration for others in the creative community.
Why follow? For a lesson in how to tell the stories of your audience and community while promoting the tools that make their creativity possible.
Refinery29 @refinery29
@refinery29 is a prime example of how storytelling can drive conversations around social issues, self-empowerment, and culture. Their Instagram account is filled with bold imagery and strong narratives that resonate with their diverse audience. Whether discussing body positivity, mental health, or cultural trends, Refinery29 uses storytelling as a way to connect, educate, and empower their followers.
Why follow? To see how storytelling can be used as a tool for advocacy, empowerment, and community building.
Why Storytelling on Instagram Matters
As I emphasize in my work as a marketing communications strategist, storytelling is the cornerstone of building authentic connections. Instagram, with its visually driven platform, offers brands and individuals the perfect medium to share those stories.
But it’s not just about the images—it’s about the narrative you create around them.
The accounts listed above have mastered the art of combining compelling visuals with thoughtful storytelling to engage their audience on a deeper level. Whether you’re a creative entrepreneur or an established business, the lessons from these Instagram storytellers can help you refine your own approach to content marketing.
How You Can Tell Your Story
Want to build a brand narrative that resonates? I’m here to help. With my background in journalism and content marketing, I’ve helped numerous brands unlock the power of their story. Through Brand Therapy, we’ll dive deep into your brand’s voice, values, and message, ensuring every piece of content you create reflects who you truly are. Together, we’ll craft a content strategy that tells your story in a way that engages, inspires, and builds lasting connections.
Finding Inspiration in Storytelling
Storytelling is an art, and on Instagram, it’s all about combining visuals with purpose. The best storytelling Instagram accounts listed above are excellent examples of how powerful stories can be when told with authenticity and creativity. Whether you’re looking to grow your brand or simply find inspiration for your own story, these accounts are worth following.
Ready to craft your brand’s story? Reach out for a consultation, and let’s start creating content that captivates your audience and builds your legacy.
Welcome!
I’m Liese Gardner.
I’ve helped hundreds of top brands grow and thrive, and consistently increase exposure and awareness in their marketplaces to build revenue and sales. Let me show you how to stay relevant, connect with new generations and continue to move your legacy forward.
